Privacy Policy | BlueGumAI

Last updated: 1 May 2026

BlueGumAI (operated by Mark Latham, ABN 42 108 823 341) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what personal information we collect, why we collect it, and how we handle it.

1. Who we are

BlueGumAI is a sole-trader AI implementation and digital marketing business based in the Blue Mountains, NSW, Australia.

Email: mark@bluegumai.com.au
Phone: 02 5759 8501
Website: bluegumai.com.au

2. What information we collect

We collect personal information that you provide voluntarily when you submit our contact form. This may include:

First and last name
Email address
Business name
Business size and your trade or industry (optional)
Service interest and how you would like to start
Any information you include in the free-text enquiry field

We do not collect sensitive information (as defined under the Privacy Act) and we do not collect payment information through this website.

3. How we collect it

Information is collected when you submit the enquiry form on this website. Form submissions are processed via Make.com (formerly Integromat), an automation platform operated by Celonis SE. Make.com may temporarily store submission data on servers located outside Australia, including in the United States and European Union. By submitting the form, you consent to this transfer.

4. Why we collect it

We collect your information solely to:

Respond to your enquiry and determine whether we can help your business
Schedule and conduct an initial consultation
Provide services you have engaged us for
Send service-related communications where you have agreed to work with us

5. Disclosure to third parties

We do not sell, rent, or share your personal information with third parties for marketing purposes. Your information may be passed to Make.com for form processing and to email service providers used to send you a response. We will not disclose your information to any other party without your consent, unless required to do so by law.

6. Storage and security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Enquiry and prospect records are retained for up to 2 years. Records relating to clients we have worked with are retained for 7 years to meet obligations under the Income Tax Assessment Act 1997. Records are securely deleted when no longer required.

7. Cookies and analytics

This website uses Google Analytics 4 (GA4), which collects anonymised data about how visitors use the site. This data does not identify you personally. You can opt out via the Google Analytics Opt-out Browser Add-on.

8. Your rights

Under the Australian Privacy Principles, you have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request that we delete your information (subject to any legal obligations)

9. Complaints

If you believe we have not handled your information in accordance with the Privacy Act, please contact us first at mark@bluegumai.com.au. If not satisfied, you may lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.

10. Notifiable Data Breaches

BlueGumAI complies with the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988 (Cth). If we become aware of a data breach that is likely to result in serious harm to any individual affected, we will notify those individuals and the Office of the Australian Information Commissioner (OAIC) as soon as practicable.

11. Changes to this policy

We may update this policy from time to time. Any changes will be published on this page with an updated date.

Questions? Email mark@bluegumai.com.au or call 02 5759 8501.