Blue Mountains · NSW · Est. 2026

Blue Mountains AI. Get found. Stay booked.

We work with small businesses across the Blue Mountains, Penrith, Hawkesbury, and Lithgow to build their digital presence and automate the work that eats their time. Website, local SEO, lead automation, AI tools. Set up properly and kept running month to month.

Get started See our services
On-site
We come to you, every time
3–5 days
From first call to live
No lock-in
Cancel any time, no contracts
Claude Code AI OS
AI Business Audit
Lead Management
Local SEO
Google Ads
On-site Training
Monthly Retainer
Blue Mountains Based
Plain English
Trades · Professional Services · Health · Hospitality
What we do

AI that works while you work.

We work with small businesses across the Blue Mountains corridor: service businesses, trades, professional practices, and purpose-driven organisations. If your business runs on local jobs or referrals, we know how to get you found and keep your pipeline full. We cover the full corridor — from Faulconbridge and Springwood up through Katoomba, Leura, Wentworth Falls, Lawson, Linden and Mount Victoria, across to Hartley and Lithgow, and down to Penrith and the Hawkesbury.

We build your digital foundation, then stay on monthly to keep it working. Reviews responded to, rankings maintained, leads tracked, and automations running in the background so you can focus on the work.

View services →
Lead Management
Automated capture and follow-up
Popular
Website and Local SEO
Rank locally, convert visitors
Available
Monthly Retainer
Reviews, reporting, and ongoing growth
Ongoing
AI Operating System
For owners who want full control
Advanced
Why BlueGumAI

We're from here. We get it.

01

Hands-on, on site

We come to you. No video calls, no remote handoffs. We sit down with you, figure out what your business actually needs, and build it together.

02

Education first

You will always know exactly what we are doing and why. No acronyms, no pitch decks. Just a clear conversation about what is going to work for your business.

03

Up and running fast

Most clients are live within a few days of our first conversation. We work quickly, keep the process light, and get you seeing results before you have had time to second-guess anything.

04

Blue Mountains local

We are based here and we work here. We know the corridor, we know the market, and we are genuinely invested in seeing local businesses do well.

What clients say

Results that speak for themselves.

Mark turned around a full website, booking automation, and lead gen setup faster than I thought was possible. The whole thing was live in days and the leads started coming through almost immediately. He explained everything clearly, never made me feel like I was out of my depth, and the ongoing support has been genuinely useful. Highly recommend him to any local business that wants to get serious online.

JS
Joe Storey
Driven Details, Blue Mountains
Ready to get started?

Let's talk about your business.

Get in touch
What we offer

Not sure where to start?
We'll figure it out together.

Everything starts with a conversation. We come to you, take a look at how your business runs, and give you a straight answer on what is going to make the biggest difference. No pressure, no pitch deck, just a clear plan.

Start Here

Free 15-Minute Call

Tell us about your business and what you are trying to fix. We will tell you honestly what we think will help and what the right next step looks like. Takes 15 minutes and costs nothing.

If it makes sense to go deeper, we offer a paid AI Audit at $497 where we come on site, map everything out, and give you a written plan. That fee is credited in full toward any work you go ahead with.

  • Free 15-minute intro call, no obligation
  • Straight advice on what will actually move the needle
  • Optional: $497 on-site AI Audit with written plan
  • Audit fee credited in full if you go ahead
  • Works as the starting point for either track below
Track one

We handle it for you.

For most small businesses, the best outcome is a system that runs itself. We build your digital foundation, manage it on a monthly retainer, and keep the leads coming in. You focus on the work. Starting from $1,500 setup and $350 per month retainer.

Setup + Retainer

Lead Management

Built for service businesses where speed of response wins the job. We set up an automated system that captures every enquiry, sends an instant response, and follows up until you hear back. No more leads going cold because you were busy. Monthly retainer keeps it tuned and working.

Setup + Retainer

Website and Local SEO

A fast, clean website that ranks in local searches and turns visitors into calls. Built specifically for your trade and your service area across every suburb in the corridor. Monthly retainer covers your Google Business Profile, review responses, ranking maintenance, and a monthly report.

Setup + Retainer

Google Ads Management

Paid search for businesses with a clear service and a fixed price range. We set up and manage your campaigns so you show up when someone in the Blue Mountains is actively looking for what you do. Works best stacked on top of a strong organic foundation.

Track two

Want to run it yourself?

For business owners who want genuine control over how their operation runs. This is a bigger commitment than the done-for-you track but the upside is real: a business that thinks with you, not just for you.

Advanced

AI Operating System Install

We install Claude Code into your business: a workspace that knows your operations, your clients, and your data. Then we build it out together, automating the repetitive work, connecting your key systems, and training you to run the whole thing end to end.

You own it outright. It lives on your machine, in your name. We stay on monthly to keep building it out as your business grows and your needs change.

  • Claude Code workspace setup and full configuration
  • Your business data and systems connected from day one
  • Custom automations built around your actual workflows
  • On-site training until you are genuinely comfortable running it
  • Monthly retainer for ongoing builds and support
Ready to get started?

Let's talk about your business.

Get in touch
Mark Latham, founder of BlueGumAI
Mark Latham
Founder · AI Implementation
Shopify Claude Code Local SEO Next.js Customer Success
Who you work with

Ten years in tech.
All of it helping people.

Mark spent close to a decade working in customer success and implementation at some of the world's fastest-growing software companies. The common thread across all of it was straightforward: helping businesses get real value from technology, not just get it switched on.

He spent three years at Shopify as a Merchant Success Manager, advising enterprise merchants and guiding them through platform adoption, new product rollouts, and operational change. Before that, he built customer success functions from the ground up at high-growth startups including Smile.io and Limepay, managing hundreds of clients and consistently cutting time-to-value in half.

More recently he co-founded a consulting agency working with healthtech businesses on AI implementation, rolling out CRMs, AI support tools, and voice workflows across medical clinics and health applications.

After several successful projects in that space, he decided to bring the same approach to small businesses closer to home. That's what BlueGumAI is. Practical implementation, from someone who has spent years helping businesses make the most of technology.

Legal

Privacy Policy

Last updated: 1 May 2026

BlueGumAI (operated by Mark Latham, ABN 42 108 823 341) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what personal information we collect, why we collect it, and how we handle it.

1. Who we are

BlueGumAI is a sole-trader AI implementation and digital marketing business based in the Blue Mountains, NSW, Australia.

Email: hello@bluegumai.com.au
Phone: 0482 433 457
Website: bluegumai.com.au

2. What information we collect

We collect personal information that you provide voluntarily when you submit our contact form. This may include:

  • First and last name
  • Work email address
  • Business name
  • Company size and your role (optional)
  • Budget range and service interest
  • Any information you include in the free-text enquiry field

We do not collect sensitive information (as defined under the Privacy Act) and we do not collect payment information through this website.

3. How we collect it

Information is collected when you submit the enquiry form on this website. Form submissions are processed via Make.com (formerly Integromat), an automation platform operated by Celonis SE. Make.com may temporarily store submission data on servers located outside Australia, including in the United States and European Union. By submitting the form, you consent to this transfer.

4. Why we collect it

We collect your information solely to:

  • Respond to your enquiry and determine whether we can help your business
  • Schedule and conduct an initial consultation
  • Provide services you have engaged us for
  • Send service-related communications where you have agreed to work with us

5. Disclosure to third parties

We do not sell, rent, or share your personal information with third parties for marketing purposes. Your information may be passed to Make.com for form processing and to email service providers used to send you a response. We will not disclose your information to any other party without your consent, unless required to do so by law.

6. Storage and security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Enquiry records are retained only as long as necessary for the purpose for which they were collected, and are securely deleted when no longer needed.

7. Cookies and analytics

This website uses Google Analytics 4 (GA4), which collects anonymised data about how visitors use the site. This data does not identify you personally. You can opt out via the Google Analytics Opt-out Browser Add-on.

8. Your rights

Under the Australian Privacy Principles, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request that we delete your information (subject to any legal obligations)

Contact us at hello@bluegumai.com.au. We will respond within 30 days.

9. Complaints

If you believe we have not handled your information in accordance with the Privacy Act, please contact us first at hello@bluegumai.com.au. If not satisfied, you may lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.

10. Changes to this policy

We may update this policy from time to time. Any changes will be published on this page with an updated date.

Questions? Email hello@bluegumai.com.au or call 0482 433 457.

Work With Us

Tell us about your business.

Fill in the form and we will be in touch within 24 hours to set up a free 15-minute call. No commitment, no jargon. Just a straight conversation about what is going on in your business and whether we can help.

Based in the Blue Mountains, NSW
hello@bluegumai.com.au
0482 433 457
We respond within 24 hours
I'm interested in
Budget Range

We read every submission personally and respond within 24 hours.