Blue Mountains · NSW · Est. 2026

AI for the Blue Mountains. Get found. Stay booked.

We work with small businesses across the Blue Mountains, Penrith, Hawkesbury, and Lithgow to build their digital presence and automate the work that eats their time. Website, local SEO, lead automation, AI tools. Set up properly and kept running month to month.

Get started See our services
On-site
We come to you, every time
3 to 5 days
From first call to live
No lock-in
Cancel any time, no contracts
Claude Code AI OS
AI Business Audit
AI Build Day
Lead Management
AI Voice Agents
Local SEO
GEO
Google Ads
On-site Training
Monthly Retainer
Blue Mountains Based
Plain English
Trades · Professional Services · Health · Hospitality
What we do

AI that works while you work.

We work with small businesses across the Blue Mountains corridor: service businesses, trades, professional practices, and purpose-driven organisations. If your business runs on local jobs or referrals, we know how to get you found and keep your pipeline full. We cover the full corridor, including Faulconbridge and Springwood up through Katoomba, Leura, Wentworth Falls, Lawson, Linden and Mount Victoria, across to Hartley and Lithgow, and down to Penrith and the Hawkesbury.

We build your digital foundation, then stay on monthly to keep it working. Reviews responded to, rankings maintained, leads tracked, and automations running in the background so you can focus on the work.

View services →
Lead Management
Automated capture and follow-up
Popular
AI Voice Agents
Inbound and outbound
Available
Website, Local SEO and GEO
Rank locally, get found by AI search
Available
Monthly Retainer
Reviews, reporting, and ongoing growth
Ongoing
AI Operating System
For owners who want full control
Advanced
Why BlueGumAI

We're from here. We get it.

01

Hands-on, on site

We come to you. No video calls, no remote handoffs. We sit down with you, figure out what your business actually needs, and build it together.

02

Education first

You will always know exactly what we are doing and why. No acronyms, no pitch decks. Just a clear conversation about what is going to work for your business.

03

Up and running fast

Most clients are live within a few days of our first conversation. We work quickly, keep the process light, and get you seeing results before you have had time to second-guess anything.

04

Blue Mountains local

We are based here and we work here. We know the corridor, we know the market, and we are genuinely invested in seeing local businesses do well.

What clients say

Results that speak for themselves.

I met Mark after I detailed a car for him. He saw my website and knew he could really improve on it, and offered to build me one from scratch with a heap of features to make my life easier. With his SEO knowledge he has helped me land way more jobs. It's honestly been something that's really refreshed my mindset towards my business. I would recommend Mark all day, everyday. He has been very pleasant and professional to work with. He will turn your business around.

JS
Joe Storey
Driven Details, Blue Mountains
Live demo

Try the AI Booking Assistant. Right now.

Call the number below and you will speak with the same AI voice agent we build for our clients. It answers 24 hours a day, collects your details, and sends you a booking link by text. This is what your business could have running by the end of the week.

Call 02 5759 8501

Available 24/7. Powered by AI.

Ready to get started?

Let's talk about your business.

Get in touch
What we offer

Not sure where to start?
We'll figure it out together.

Everything starts with a conversation. We come to you, take a look at how your business runs, and give you a straight answer on what is going to make the biggest difference. No pressure, no pitch deck, just a clear plan.

Start Here

Free 15-Minute Call

Tell us about your business and what you are trying to fix. We will tell you honestly what we think will help and what the right next step looks like. Takes 15 minutes and costs nothing.

If it makes sense to go deeper, we offer a paid AI Audit at $497 excl. GST where we come on site, map everything out, and give you a written plan. That fee is credited in full toward any work you go ahead with.

  • Free 15-minute intro call, no obligation
  • Straight advice on what will actually move the needle
  • Optional: $497 excl. GST on-site AI Audit with written plan
  • Audit fee credited in full if you go ahead
  • Works as the starting point for either track below
Track one

We handle it for you.

For most small businesses, the best outcome is a system that runs itself. We build your digital foundation, manage it on a monthly retainer, and keep the leads coming in. You focus on the work. Starting from $1,500 setup and $350 per month retainer.

Setup + Retainer

Lead Management

Built for service businesses where speed of response wins the job. We set up an automated system that captures every enquiry, sends an instant response, and follows up until you hear back. No more leads going cold because you were busy. Monthly retainer keeps it tuned and working.

Setup + Retainer

AI Voice Agents

A phone assistant that answers calls to your business automatically, 24 hours a day, 7 days a week. It greets callers in a natural voice, qualifies them, collects their details, and books them straight into your calendar. Never miss a lead because you were on the tools or tied up with another client.

Setup + Retainer

Website, Local SEO and GEO

A fast, clean website that ranks in local searches and turns visitors into calls. Built specifically for your trade and your service area across every suburb in the corridor. Includes Generative Engine Optimisation so your business shows up accurately when people ask ChatGPT, Perplexity, or Google AI Overviews about services in the Blue Mountains. Monthly retainer covers your Google Business Profile, review responses, ranking maintenance, and a monthly report.

Setup + Retainer

Google Ads Management

Paid search for businesses with a clear service and a fixed price range. We set up and manage your campaigns so you show up when someone in the Blue Mountains is actively looking for what you do. Works best stacked on top of a strong organic foundation.

Track two

Want to run it yourself?

For business owners who want genuine control over how their operation runs. This is a bigger commitment than the done-for-you track but the upside is real: a business that thinks with you, not just for you.

Advanced

AI Operating System Install

We install Claude Code into your business: a workspace that knows your operations, your clients, and your data. Then we build it out together, automating the repetitive work, connecting your key systems, and training you to run the whole thing end to end.

You own it outright. It lives on your machine, in your name. We stay on monthly to keep building it out as your business grows and your needs change.

  • Claude Code workspace setup and full configuration
  • Your business data and systems connected from day one
  • Custom automations built around your actual workflows
  • On-site training until you are genuinely comfortable running it
  • Monthly retainer for ongoing builds and support
Not ready for a full build?

Try the AI Build Day first.

A full-day private session for 3 to 5 business owners. You leave with a working AI prototype and the skills to run it. $1,497 per person excl. GST.

Learn more
Ready to get started?

Let's talk about your business.

Get in touch
Blue Mountains · Private Cohort · One Day

Build your AI. Leave with it running.

A full-day private session for 3 to 5 business owners. You arrive with a problem. You leave with a working AI system built specifically for your business, and the knowledge to run it yourself.

Register interest See how the day works
3 to 5
Private cohort only
10am to 4pm
One full day
$1,497
Per person, excl. GST
The outcome

You don't learn about AI.
You build with it.

By the end of the day, every person in the room has a working prototype of an AI system designed around a specific workflow in their business. Not a demo. Not a slide deck. Something that runs.

Built for your business

Not a generic template. Before the day starts, you tell us what you want to solve. We design the session around it.

Yours to keep

Everything built on the day is yours. Set up in your own accounts, on your own tools. No dependency on us to keep it running.

Taught, not handed to you

You understand how it works and how to extend it. The goal is confidence, not reliance.

What you leave with

The BlueGumAI workspace template.

Every attendee gets the same workspace template we use to run our own client projects. A pre-configured CLAUDE.md file that gives any AI session full context on your business from the first message, plus context file templates for your products, pricing, clients, and strategy. It is not a starting point you have to figure out. It is a foundation you can build on the following morning.

Three ways to use Claude
Claude Web

claude.ai in your browser. Good for research, writing, and one-off questions. The starting point for most people, and part of what we cover on the day.

Claude Cowork

Claude's desktop app with agentic task execution. It can run complex, multi-step work on your computer autonomously, access your local files, and deliver finished outputs without you managing each step.

Claude Code

The command-line tool we use on the day. It connects to your files, your tools, and your business data, and it handles complex multi-step work that a browser window cannot.

How the day runs

A full day.
A working system.

10:00am
Discovery

We map your specific business problem and agree on what we are building. Each person leaves this session with a clear brief.

11:00am
Setup

Tools configured, workspace ready, constraints identified. No time wasted on the day itself.

12:00pm
Build sprint

We build. You work alongside us, asking questions, making decisions, shaping the system as it takes form.

1:00pm
Lunch

Included. The room stays together. Some of the best ideas happen here.

2:00pm
Refine

Test what was built in the morning. Add the next layer. Tighten the edges.

4:00pm
Handover

You leave with a running system, a short reference guide, and a clear picture of what to do next.

Who this is for

Business owners who want to run it,
not just have it.

You have a specific problem

A workflow that eats your time, a system that doesn't talk to another, a process you want to stop doing manually. The more specific, the better the day.

You want to understand it

Not just have it built and handed over. You want to know how it works well enough to adapt it when your business changes.

You're ready to build

You are not coming to learn what AI is in theory. You are coming to leave with something real that runs in your business the following week.

Investment

Private cohort.
Real outcomes.

$1,497 per person, excl. GST. Private cohort of 3 to 5 businesses. Comparable public workshops charge the same rate for a room of 10 to 15 strangers. This is your cohort, your day, built around your specific businesses.

$1,497
per person, excl. GST
  • Full day on-site (10am to 4pm)
  • Working AI prototype for your business
  • BlueGumAI workspace template (CLAUDE.md + context files)
  • Private cohort (3 to 5 businesses)
  • Tools set up in your own accounts
  • Lunch included
  • Follow-up reference guide
Register interest
Want more built after the day? The Build Day is the starting point for a Solo Build engagement. Audit credit of $497 excl. GST applies.
Common questions

Before you register.

What tool do we use on the day?
Claude Code, installed on your own laptop. We also cover Claude Web and Claude Cowork, so you leave understanding which version fits which use case. No prior experience needed, the setup happens as part of the day.
Do I need any tech experience?
No. The day is designed for business owners, not developers. If you can describe a problem in your business clearly, you have everything you need to participate. We handle the technical setup and explain every step as we go.
What do I actually own after the day?
Everything. Your working prototype is set up in your own accounts on your own tools. You also receive the BlueGumAI workspace template: a pre-configured CLAUDE.md and context file set that gives any future AI session immediate context on your business. There is no platform dependency on us. It runs whether or not you ever work with BlueGumAI again.
Do I need to pay a subscription to keep using it?
Claude Code requires a Claude subscription from Anthropic. Pro is $20 per month and is sufficient for most small business use cases. Max is $200 per month for heavier usage. We cover this as part of the day so you know exactly what you are committing to before you leave.
What actually gets built on the day?
That depends on what you bring. We scope your prototype before the day so there are no surprises. Common outcomes include: an AI agent that answers questions about your business using your own documents, an automated workflow that replaces a manual task, or a client-facing system that handles enquiries. The brief is specific to you.
How many businesses are in the room?
Between 3 and 5. Each person builds their own prototype, but you share the room, which means you see what others are solving and often find ideas that apply to your own business. The group size is deliberate: small enough that everyone gets real time, large enough that the room has energy.
How is this different from an online course?
You leave with something running in your business, not a certificate or a list of modules to work through. We are not teaching you about AI in the abstract. We are building a specific system for your specific business, on the day, in the room, with you doing the work alongside us.
What do I need to bring?
A laptop and your business. We send a short pre-day brief after you register so you arrive with the right information ready. Everything else is handled on the day.
Ready to join a cohort?

Tell us what you want to build.

We run cohorts of 3 to 5 businesses. Send us a note and we will be in touch to confirm the next available date and whether it is the right fit.

Register interest
Mark Latham, founder of BlueGumAI
Mark Latham
Founder · AI Implementation
Shopify Claude Code Local SEO Next.js Customer Success
Who you work with

Ten years in tech.
All of it helping people.

Mark spent close to a decade working in customer success and implementation at some of the world's fastest-growing software companies. The common thread across all of it was straightforward: helping businesses get real value from technology, not just get it switched on.

He spent three years at Shopify as a Merchant Success Manager, advising enterprise merchants and guiding them through platform adoption, new product rollouts, and operational change. Before that, he built customer success functions from the ground up at high-growth startups including Smile.io and Limepay, managing hundreds of clients and consistently cutting time-to-value in half.

More recently he co-founded a consulting agency working with healthtech businesses on AI implementation, rolling out CRMs, AI support tools, and voice workflows across medical clinics and health applications.

After several successful projects in that space, he decided to bring the same approach to small businesses closer to home. That's what BlueGumAI is. Practical implementation, from someone who has spent years helping businesses make the most of technology.

Legal

Privacy Policy

Last updated: 1 May 2026

BlueGumAI (operated by Mark Latham, ABN 42 108 823 341) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what personal information we collect, why we collect it, and how we handle it.

1. Who we are

BlueGumAI is a sole-trader AI implementation and digital marketing business based in the Blue Mountains, NSW, Australia.

Email: mark@bluegumai.com.au
Phone: 02 5759 8501
Website: bluegumai.com.au

2. What information we collect

We collect personal information that you provide voluntarily when you submit our contact form. This may include:

  • First and last name
  • Work email address
  • Business name
  • Company size and your role (optional)
  • Budget range and service interest
  • Any information you include in the free-text enquiry field

We do not collect sensitive information (as defined under the Privacy Act) and we do not collect payment information through this website.

3. How we collect it

Information is collected when you submit the enquiry form on this website. Form submissions are processed via Make.com (formerly Integromat), an automation platform operated by Celonis SE. Make.com may temporarily store submission data on servers located outside Australia, including in the United States and European Union. By submitting the form, you consent to this transfer.

4. Why we collect it

We collect your information solely to:

  • Respond to your enquiry and determine whether we can help your business
  • Schedule and conduct an initial consultation
  • Provide services you have engaged us for
  • Send service-related communications where you have agreed to work with us

5. Disclosure to third parties

We do not sell, rent, or share your personal information with third parties for marketing purposes. Your information may be passed to Make.com for form processing and to email service providers used to send you a response. We will not disclose your information to any other party without your consent, unless required to do so by law.

6. Storage and security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Enquiry and prospect records are retained for up to 2 years. Records relating to clients we have worked with are retained for 7 years to meet obligations under the Income Tax Assessment Act 1997. Records are securely deleted when no longer required.

7. Cookies and analytics

This website uses Google Analytics 4 (GA4), which collects anonymised data about how visitors use the site. This data does not identify you personally. You can opt out via the Google Analytics Opt-out Browser Add-on.

8. Your rights

Under the Australian Privacy Principles, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request that we delete your information (subject to any legal obligations)

Contact us at mark@bluegumai.com.au. We will respond within 30 days.

9. Complaints

If you believe we have not handled your information in accordance with the Privacy Act, please contact us first at mark@bluegumai.com.au. If not satisfied, you may lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.

10. Notifiable Data Breaches

BlueGumAI complies with the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988 (Cth). If we become aware of a data breach that is likely to result in serious harm to any individual affected, we will notify those individuals and the Office of the Australian Information Commissioner (OAIC) as soon as practicable.

11. Changes to this policy

We may update this policy from time to time. Any changes will be published on this page with an updated date.

Questions? Email mark@bluegumai.com.au or call 02 5759 8501.

Work With Us

Tell us about your business.

Fill in the form and we will be in touch within 24 hours to set up a free 15-minute call. No commitment. Just a conversation about what is going on in your business and whether we can help.

Based in the Blue Mountains, NSW
mark@bluegumai.com.au
02 5759 8501
We respond within 24 hours
I'm interested in
Budget Range

By submitting this form you agree to our Privacy Policy and consent to being contacted about your enquiry.

We read every submission personally and respond within 24 hours.

Common questions

Everything you want to know before you call.

About BlueGumAI
What is BlueGumAI?
BlueGumAI is a local AI implementation and digital marketing agency based in Katoomba, in the Blue Mountains, NSW. We help small businesses across the Blue Mountains corridor, Penrith, and Hawkesbury get found online, automate repetitive work, and grow using practical AI tools. We come to you, set things up properly, and stay on monthly to keep everything working.
Where do you work?
We work across the full Blue Mountains corridor: from Faulconbridge and Springwood up through Katoomba, Leura, Wentworth Falls, Lawson, Linden and Mount Victoria, across to Hartley and Lithgow, and down to Penrith and the Hawkesbury. If you are a local business, we can come to you.
Who is behind BlueGumAI?
BlueGumAI was founded by Mark Latham, a Blue Mountains local with a background in digital marketing, business automation, and AI implementation. Mark works directly with every client. There is no team of juniors doing the work on your behalf. When you book a call, you are talking to the person who will be setting everything up.
Pricing and contracts
How much does it cost?
Our services start from $1,500 for setup and $350 per month on a retainer. We also offer a free 15-minute intro call and an optional on-site AI Audit at $497, credited in full toward any work you go ahead with. The best way to get an accurate number is to have a quick conversation about what your business actually needs.
Is there a lock-in contract?
No. There are no lock-in contracts. You can cancel your monthly retainer at any time. We keep clients by doing good work, not by trapping them in agreements.
What does the AI Audit include?
We come on site, spend a couple of hours with you, and map out exactly how your business runs today. We look at where leads come from, how enquiries are handled, what tools you already use, and where time is being lost to manual or repetitive work. You leave with a written plan. The $497 audit fee is credited in full toward any work you go ahead with, so it costs you nothing if you proceed.
Our services
What is lead management?
Lead management is an automated system that captures every enquiry that comes into your business, sends an instant reply, and follows up automatically until you get a response. No lead goes cold because you were on the tools or tied up with another client. Every message, form, or missed call gets an immediate, professional response on your behalf.
What is an AI voice agent?
An AI voice agent is a phone assistant that answers calls to your business automatically. It greets callers in a natural-sounding voice, introduces your business, collects their name and what they need, and books them into your calendar. It works 24 hours a day, 7 days a week. You never miss a lead because you were on the job or unavailable.
What is local SEO?
Local SEO is the process of making your business show up when people in your area search for what you do. It includes your Google Business Profile, website content, local citations, and review management. Done well, it means your business appears at the top when someone in Katoomba, Springwood, or Penrith searches for your service.
What is GEO, or Generative Engine Optimisation?
GEO stands for Generative Engine Optimisation. It is the practice of structuring your online content so that AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and accurately describe your business. When someone asks an AI assistant "who does tiling in the Blue Mountains" or "best plumber near Katoomba", GEO is what puts your business in the answer. Think of it as the next layer of SEO, designed for a world where people ask questions to an AI instead of clicking through a list of links.
Do you build websites?
Yes. We design and build fast, clean websites optimised for local search. Our websites are built to rank and convert: clear service pages, strong calls to action, and structured data that helps both Google and AI search tools understand exactly what you offer and where you operate.
Getting started
How long does setup take?
Most clients are up and running within 3 to 5 days of their first conversation with us. We move quickly because we have built these systems before and we know exactly what needs to happen. You do not need to prepare anything in advance.
Do I need to know anything about AI?
No. We explain everything in plain English and never assume you know any technical terms. Our job is to make this work for your business, not to impress you with jargon. If something is confusing, ask. There are no silly questions here.
What do I need to have ready before we talk?
Nothing. Just a rough idea of what you do and what is not working. We take it from there. The first call is a conversation, not a briefing document. Most people come in with a vague sense that they are missing leads or not showing up online, and that is more than enough to get started.
Can you help if I already have a website and Google Business Profile?
Yes. Most of our clients already have some kind of online presence. We assess what you have, identify what is working and what is not, and build from there. You do not need to start from scratch. Sometimes a few targeted changes make a significant difference quickly.
Still have questions?

Book a free 15-minute call.

Get in touch
Legal

Terms & Conditions

Last updated: 10 May 2026

These Terms and Conditions govern your engagement with BlueGumAI (operated by Mark Latham, ABN 42 108 823 341, Blue Mountains NSW, Australia). By submitting an enquiry or engaging BlueGumAI for services, you agree to these terms.

1. Services

BlueGumAI provides AI implementation, digital marketing, website development, local SEO, lead management systems, and related services to small businesses. The specific scope of work for each engagement will be agreed in writing before commencement.

2. Client Responsibilities

You agree to:

  • Provide accurate and complete information about your business and requirements
  • Grant timely access to systems, accounts, and platforms required to deliver the agreed services
  • Respond to communications within a reasonable timeframe so that work is not delayed
  • Ensure you have authority to provide any systems, data, or accounts shared with us
  • Meet payment obligations as agreed

3. Fees and Payment

  • Setup and project fees are due prior to or at commencement of work unless otherwise agreed in writing
  • Monthly retainer fees are invoiced monthly in advance
  • Invoices are due within 7 days of issue
  • All fees are in Australian dollars (AUD) and include GST where applicable

4. Cancellation

  • Monthly retainers may be cancelled at any time with 14 days written notice to mark@bluegumai.com.au
  • Fees already invoiced at the time of cancellation notice remain payable
  • Setup and project fees for completed work are non-refundable

5. Intellectual Property

  • Work product created specifically for you (websites, automations, workflows, written content) becomes your property upon receipt of full payment for that work
  • BlueGumAI retains all rights to its own methodologies, frameworks, templates, tools, and know-how developed independently of your engagement
  • Third-party software and platforms used in delivering services remain subject to their own licensing terms
  • You grant BlueGumAI a non-exclusive licence to use your business name, logo, and materials as required to deliver the agreed services

6. Confidentiality

Both parties agree to keep confidential any non-public business information disclosed during the engagement. BlueGumAI will not share your business information with third parties except where necessary to deliver the agreed services or as required by law.

7. AI Tools and Third-Party Services

BlueGumAI uses AI tools and automation platforms in delivering its services, including Anthropic Claude and Make.com. By engaging our services, you acknowledge that:

  • Data you provide may be processed by these third-party platforms
  • Each platform operates under its own terms of service and privacy policy
  • BlueGumAI takes reasonable care in selecting and using third-party tools but is not liable for the acts or omissions of those platforms

8. Warranties and Disclaimers

  • BlueGumAI provides services with reasonable care and skill
  • We do not guarantee any specific outcome, including increased leads, revenue, search rankings, time savings, or cost reductions
  • AI tools and automated systems have inherent limitations and performance will vary across different industries, markets, and business conditions
  • Any results referenced on this website reflect individual client experiences and are not typical or guaranteed
  • Nothing on this website constitutes professional legal, financial, or business advice

9. Limitation of Liability

To the maximum extent permitted by Australian law:

  • BlueGumAI's total liability for any claim arising from a service is limited to the fees paid for that specific service
  • BlueGumAI is not liable for any indirect, consequential, incidental, or special loss or damage, including loss of profit, loss of data, or loss of business opportunity
  • Nothing in these terms limits or excludes any consumer guarantee under the Australian Consumer Law that cannot lawfully be excluded or limited

10. Termination for Cause

BlueGumAI may suspend or terminate services immediately if you fail to meet payment obligations, provide materially false information, or commit a serious breach of these terms. Outstanding fees remain payable on termination.

11. Governing Law

These terms are governed by the laws of New South Wales, Australia. Any disputes are subject to the exclusive jurisdiction of the courts of New South Wales.

12. Changes to These Terms

BlueGumAI may update these terms from time to time. Changes will be posted on this page with a revised date. Continued engagement with our services following an update constitutes acceptance of the revised terms.

13. Contact

For questions about these terms, contact us at mark@bluegumai.com.au or 02 5759 8501.

Questions? Email mark@bluegumai.com.au or call 02 5759 8501.